News & Updates

At LCC, at home kita digdi!

McDonald’s Dessert Center now opens at LCC Supermarket, Tabaco City


It’s nothing but—hmmm—yummy sweetness on Valentine’s Day as McDonald’s Dessert Center (Kiosk) opened on February 14, 2015 at the LCC Supermarket of LCC Mall, Tabaco City.

The store’s opening and blessing on that rainy Saturday lured shoppers, lovers-on-a-date and children to the kiosk to savour the great-tasting offerings such as Hot Fudges, Sundaes, Milkshakes, Mcfloats and Mcflurries that come in various flavourful combos and sizes.

Now, Tabaquenos and visitors alike would love to visit the kiosk and indulge in some of these lip-smacking treats.

At LCC Mall, we make sure to make your day!



LCC Joins TADA:Walk for the Poor, Walk with the Poor


LCC Mall employees participated in the very successful Annual Walk for Life last February 21, 2015. This year, the event embodies the theme, “TADA: Walk for the Poor, Walk with the Poor” in line with the 2015 celebration on the Year of the Poor, sponsored by the Diocesan Pastoral Council. The event started with a mass at 5 a.m. at the Albay Cathedral and ended with a Zumba at Our Lady of The Gate Parish.

TADA, which stands for “Tanganing an Dukha Atamanon”, is the Diocese’s flagship anti-poverty program that aims to increase awareness to the realities of poverty in midst and to raise funds to respond to the poor. Proceeds will go to H.E.L.P.E.D. Anti-Poor Program of the Diocese.

Like what the priest reiterated in the homily, this event doesn’t only aims for the belly fats to be gone, but it also aspires to lessen the fats in our hearts that became barrier to reach for the poor.



LCC Malls Celebrated Chinese New Year



Gong Xi Fa Cai! That’s the greeting of everyone last February 19 to finally welcome Chinese New Year. The important Chinese festival, which is also known as the Spring Festival, marks the start of new life and the season of plowing and sowing.

LCC Malls highlighted Chinese New Year through its mall lantern decors. The traditional lanterns, which have become a well-known symbol of China, are hanged in LCC’s atriums and ceilings.                                                                 

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2015 Horoscope Forecast for the year of the Green Wooden Goat was also displayed and let the customers ride the time-machine to know every possible way to amend their fortune in 2015. Good luck charms and Chinese decor ornaments were exhibited at LCC Department Store’s Little China Shop to bring wealth and good health.

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LCC Malls took a short trip to China and relieved the Chinese culture last Chinese New Year’s Eve by performing Chinese Cultural Dance.













The colorful history of China was also showcased thru Lion Dance, which is usually performed to chase away ghosts and evil spirits. The lions blessed the stores inside LCC Malls for good luck and abundance of everything in the coming year.


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A Lovely Valentine’s at LCC Malls

LCC Malls celebrated Valentine’s Day with series of events. Customers who felt a bit shy expressing their feelings sang their heart out and let their special someone get kilig to the bones. The first participants who hit a score of 90 get a free Heart Petit Cake.



Customers search for the treasure heart at the ground floor lobby & won 200 pesos LCC Gift Certificates.



Lucky shoppers were spotted by LCC’s Valentine Agents and received a free heart chocopop.


Love songs filled the walls of LCC Malls as a group of acoustic singers serenaded the shoppers.


LCC displayed a wide range of gifts perfect for Valentine’s Day – from cards, stuffed toys, sweets, jewelries and flowers


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LCC Mall Naga Bags Top Taxpayer Award


LCC Mall-Naga was again chosen as one of the awardees for the 2013 Naga City Top Taxpayer Awards, a prestigious recognition being given yearly by the Local Movement Unit of Naga City to individuals, corporations and organizations who have paid the highest local taxes for a given period and thus contributed significantly to the progress and development of the City of Naga.

LCC Mall-Naga and its subsidiary companies generated a total of 6 Awards under several categories including an award for LAbenson Appliances which has a joint venture agreement with LCC.

The awarding Ceremony was held last April 15, 2014 at the People’s Hall of the City Hall building, Naga City where Mayor John Bongat, together with Vice Mayor Nelson Legacion and members of the Sangguniang Panlungsod personally handed over the Awards to LCC Area Operations Manager Emmalyn Goyena.

Preceding the Awarding activities, Mayor Bongat delivered his annual State of the City Report” wherein he detailed the accomplishments of his administration resulting in the rapid growth of the city and the improvement of the standard of living of the Nagueños.

In his message, the Mayor attributed his success to his business-friendly policies, strong support to new existing enterprises, and peace and order and public safety.

In a separate interview, LCC Chief Operations (COO) Romeo S. Tan said that as a good corporate citizen, LCC is committed to pay its correct taxes to the City Government as well as continue to be its development partner in improving more the quality of the life of the residents its Corporate Social Responsibility. Please see the attached file for the visual.

LCC Mall-Legazpi Conducts Near-Perfect ‘Fire and Earthquake Drill’

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LCC Mall-Legazpi conducted an almost-perfect ‘Fire and Earthquake Drill’ in the morning of February 19, 2014 as part of the company’s in-house disaster preparedness program.

The one-hour simulation of a fire and earthquake situation was executed very well by the employees and staff of LCC earning a score of 9 out of the perfect 10 from the Bureau of Fire Protection (BFP), Legazpi City headed by Fire Marshal Damian Rejano, Jr.

LTO Smoothly Operates at LCC

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Following its opening last December 23, 2014, the new Naga City District Office of the Land Transportation Office (LTO) at LCC Mall Naga smoothly operated for the convenience of its growing clients.

The one-stop-shop is complete with an emission shop as well as insurance and medical facilities. With a wide parking space, clients also experience convenience and fast service in fully air-conditioned premises.

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LCC Donates Relief Goods to Yolanda Survivors

donationBicol’ s top retailer and mall operator, LCC has donated relief goods to the Yolanda survivors in Tacloban City. The donations were composed of 10 boxes containing 500 pcs. of new blankets and 36 sacks of sorted out used clothings.

In simple turnover ceremonies held on January 16, 2014 at LCC Mall Legazpi, the LCC Foundation, Inc. released the donations through Ms. Rhardz Barcia of the Manila Times and the Philippine Air Force (PAF) Tactical Operations Group 5 led by Major Arvin Joel Buan.

The turnover was also attended by LCC Safety & Security Consultant Rolando Esguerra, LCC Mall Operations Manager Emmalyne Goyena, LCC Media Relations Consultant Edgar Alejo and Marketing  Staff Jomar Paguio and John Gabriel Gallano.
According to Col. Esguerra, the relief goods came from the LCC employees who deeply sympathized and extended their share to help the typhoon survivors in the Visayas recover from the devastation brought by Super Typhoon Yolanda in November.
Ms. Barcia, in her brief message lauded LCC for the humanitarian efforts to the needy typhoon victims as she hoped that similar tie up programs be carried out in the future.

Social Worker Violeta Bedar of the LCC Foundation, Inc. served as facilitator and master of ceremonies.

Bicol-Based Private Firm Opens Job Opportunities Exclusive to Indigent Workers

lcc-dswdLiberty Commercial Center (LCC), the biggest chain of malls and stores in Bicol, has formalized the opening of its doors of employment to members of the indigent sector in the region, exclusively to those identified by the Department of Social Welfare and Development (DSWD) into the government’s Conditional Cash Transfer (CCT) program.

This developed following the recent signing here of a Memorandum of Understanding (MOU) between the LCC management and the DSWD regional office that formalized the implementation of the Sustainable Livelihood Program (SLP) for the beneficiaries of the CCT or the Pantawid Pamilyang Pilipino Program (4Ps).

“This is the first of its kind of undertaking in the country under the DSWD’s SLP that is designed for the improvement of socio-economic capacities of 4Ps beneficiaries by way of facilitating their access to micro-enterprise development and employment opportunities,” DSWD Regional Director Arnel Garcia, who signed the MOU in behalf of his office on Friday, said.

Under the MOU, LCC will give priority in its training and hiring of employees starting this year to qualified 4Ps beneficiaries in the region while its subsidiary, Metro Fund Providers, Inc. (MFPI), will provide capital assistance to those who wish to engage in micro-enterprise of their own, Garcia said.

MFPI is a micro-financing company recently established by the LCC to provide short-term capital loans to sari-sari stores, school canteens, cooperatives and food stall owners.

DSWD, on the other hand, will take care of the validation of the eligibility of the 4Ps beneficiaries and identify communities fit for the modules and requirements of LCC and MFP.

It will also conduct social preparation and team-building activities, generate micro-enterprise ideas with beneficiaries, provide technical assistance in the development and completion of business plan for beneficiaries aligned with market research findings and feasibility analysis, and conduct on-site periodic monitoring, among others.

Also under the tie-up, LCC will furnish DSWD with updated list or details of employment vacancies and opportunities, conduct pre-employment assessment, prioritise in its hiring 4Ps beneficiaries and assist in the monitoring and evaluation of those hired.

The MFP, meanwhile, has committed to conduct a credit risk assessment and provide amount to be loaned out to the beneficiaries, arrange and secure the transfer of its capital assistance to individual beneficiaries or community-based associations and explore the possibilities of providing wholesale loans to existing community-based associations.

It will also introduce easy repayment schemes, train grantees based on company’s framework for entrepreneurs and assist beneficiaries in marketing their produce based on market industry and available resources.

LCC chief operations officer Romeo Tan, in the Statement of Commitment, said the MOU is in line with the corporate social responsibility (CSR) programs of his firm.

LCC operates 12 malls and 27 grocery stores all over Bicol and is currently building another giant shopping complex on a two-hectare lot at the heart of the commercial district here leased from the city government.

For Garcia, “the partnership is in recognition of the need for a referral system of the 4Ps beneficiaries to private businesses and non-governmental sector. This is a breakthrough, a historic event being first in the country to pioneer such initiative.”

Being implemented by the DSWD, the program has already enlisted as of late last year a total of 361,245 beneficiaries in Bicol whose poverty incidence, according to the latest statistics released by the NSCB, was at 36 percent.